Performance campaign management:
- Plan, execute, and optimize multi-channel paid ad campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) to meet and exceed business targets.
- Collaborate with internal teams (Brand, Trade, Sales, Product, and Data) to translate business needs into effective digital campaigns.
- Proactively connect with potential vendors to explore and test new ad features, platforms, and objectives to identify growth opportunities.
Mobile app performance:
- Manage and optimize paid performance plans to boost app installations and consumer engagement.
- Conduct in-depth analysis of app data to uncover insights and inform strategic decisions.
- Continuously develop and execute A/B tests to enhance the quality of app installs.
Data-driven decision making:
- Build and maintain trustworthy dashboards for performance tracking and reporting.
- Analyze website and app traffic to guide and optimize paid channel campaigns.
Team collaboration: Collaborate with various teams to gather insights and identify new growth initiatives.
Others: Based on managers’ request, to maintain & optimize performance
