1-Coordinating and supervising all ATL, PR activities to deliver brand KPIs:
- Supervising external agencies to ensure the flawless execution of ATL marketing & PR activities of assigned brands.
- Communicating with cross functional teams to implement these ATL marketing & PR activities smoothly.
- Analyzing the effectiveness & efficiency of designated marketing activities.
- Making report and recommendations for better improvements continuously.
2-New product development:
- Coordinating with internal teams and external partners from generating and refining idea to new product development steps and sales release.
- Preparing the required documents of the launch/relaunch of products under global and local brands for Sales Team.
- Continuously tracking the launching/relaunching progress to customize channel, regional sales requirement to date.
- Making post-launch evaluation and recommendations for further growth.
3-Budget management:
- Rigorously checking the Advertising expense with agencies to ensure the spending is within budget limitation.
- Monthly updating actual cost of this month and planning the estimated cost allocated for coming months.
4-Others
- Keeping track of competitors' performance for benchmarking and taking action frequently.
- Regularly visiting market to enhance understanding and update of market & competitor context.
- Follow process, form as regulated in FSSC 22000 & ISO 9001:2015
- Provide ad-hoc assistance when required
